UXIFY

Introduction to Engagement

Georgi

Vasil Dachev

Observe and reveal user engagement opportunities 

Engagement insights

Learn what user sessions are, how they work, and why tracking them is essential for understanding engagement trends on your website.

User sessions (US)

What click through rate means, how it’s measured, and why it signals user engagement.

Click through rate (CTR)

What bounce rate means, how it’s tracked, and why it reveals user interest or missed expectations.

Bounce rate (BR)

What session duration measures, how it’s calculated, and why it signals content quality and engagement depth.

Session duration (SDR)

What U-turns are, how they’re tracked, and why they signal poor content or performance frustration.

U-turns (UT)

What engaged sessions are, how they’re measured, and what they reveal about user interest and interaction.

Engaged sessions (ES)

What returning users rate means, how it’s calculated, and why it reflects loyalty and long-term engagement.

Returning users rate (RUR)

What multi-page session rate is, how it’s measured, and why it shows deeper user exploration.

Multi-page session rate (MPSR)

What scroll depth tracks, how it’s measured, and why it reflects content visibility and user engagement.

Scroll depth (SD)

What early exit rate means, how it’s tracked, and why it reveals critical performance issues.

Early exit rate (EER)

What rage clicks are, how they’re measured, and why they reveal frustration from poor UX or performance.

Rage clicks (RC)

What error clicks are, how they’re tracked, and why they reveal broken functionality or technical issues.

Error clicks (EC)

What dead clicks are, how they’re measured, and why they point to UX or design confusion.

Dead clicks (DC)

What clicks per pageview means, how it’s tracked, and why it reflects user interaction strength.

Clicks per pageview (CPV)

What engaged pageviews are, how they’re measured, and why they signal user interest and interaction.

Engaged pageviews (EPV)

What scroll rate means, how it’s measured, and why it reflects user curiosity and content effectiveness.

Scroll rate (SR)

What time to engage means, how it’s tracked, and why it links performance to user interaction.

Time to engage (TTE)

What zoom in rate means, how it’s tracked, and why it reflects interest or usability friction.

Zoom in rate (ZIR)

What zoom out rate is, how it’s tracked, and why it can reveal dense layouts or design friction.

Zoom out rate (ZOR)

What browser search rate is, how it’s tracked, and why it signals content discoverability issues.

Browser search rate (BSR)

What cash to checkout means, how it’s calculated, and why it reflects purchase intent and revenue potential.

Cash to checkout (CTC)

What time to checkout means, how it’s tracked, and why it reflects funnel efficiency and buying intent.

Time to checkout (TTC)

What pageviews to checkout means, how it’s tracked, and why it signals funnel clarity and efficiency.

Pageviews to checkout (PTC)

What abandoned carts rate means, how it’s measured, and why it reveals friction before checkout.

Abandoned carts rate (ACR)

What abandoned cart value is, how it’s calculated, and why it shows the cost of lost conversions.

Abandoned cart value (ACV)

What ad click rate means, how it’s measured, and why it reflects ad relevance and placement quality.

Ad click rate (ADR)

What ad clicks per pageview means, how it’s calculated, and why it shows ad performance per visit.

Ad clicks per pageview (ADP)

What total ad clicks means, how it’s tracked, and why it reflects overall ad engagement.

Total ad clicks (TAC)

What average order value means, how it’s calculated, and why it reflects user spend and sales potential.

Average order value (AOV)

Checkpoint reach rate

Track how users interact with your site with key signals like sessions, engagement, and time to engage.

Engagement metrics

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