Engagement metrics help you understand how visitors interact with your site beyond just loading it. These signals reveal how effectively your content captures attention, encourages interaction, and keep users involved.
What is pageviews per session?
Pageviews per session tells you how many pages a user visits before leaving your site. It's a simple yet powerful metric: the more pages viewed per visit, the more engaged the user likely is. A session that includes five pageviews typically signals higher curiosity or deeper exploration than one with just a single pageview.
How is it measured?
We count the number of pageviews that occur within a single session - starting from the user’s first landing and ending after a period of inactivity (30 minutes) or when the browser is closed. If someone lands on your homepage, browses a category, clicks into two product pages, and then checks out, that’s four pageviews in one session.
Why it matters?
A higher pageviews per session value usually means your site is succeeding at keeping visitors interested and guiding them along a journey - whether that’s reading more content, exploring products, or narrowing down a decision. But context matters. If users are racking up pageviews without converting, it could mean they're lost or not finding what they need. Conversely, low pageviews per session might point to shallow engagement or a one-and-done experience - often caused by unappealing content, poor experience, or irrelevant landing pages.