Dead clicks

Engagement metrics help you understand how visitors interact with your site beyond just loading it. These signals reveal how effectively your content captures attention, encourages interaction, and keeps users involved.

Dead clicks are clicks on links or buttons that don’t trigger any action or visible response.

They often indicate frustration or broken expectations, where users try to interact with something that should work - but nothing happens.

We monitor all click events and identify those that occur on links or buttons without a resulting action - such as navigation, state change, or visible feedback.

These events are averaged per pageview to show how often users click without results. Common causes include broken links, unresponsive buttons, delayed interactions, or elements that fail to load properly.

A high number of dead clicks typically points to usability or performance issues - such as broken functionality, unresponsive UI elements, or unclear interaction states.

It can also highlight latency problems, where users click before an element becomes interactive. Reducing dead clicks helps ensure your site feels responsive, reliable, and easy to use.

Represents the average number of dead click events per pageview.

A high average suggests users frequently attempt to interact with elements that don’t respond, indicating potential issues with functionality, performance, or user expectations.

This data is collected through real-time interaction tracking and helps surface ongoing UX and technical problems.

Represents the total number of dead click events during the selected period.

Tracking this total helps identify specific pages, components, or flows where interactions consistently fail. It’s especially useful for prioritizing fixes that reduce friction and improve overall usability.

This data is collected through session monitoring and provides a broader view of how often users encounter non-responsive elements.