What are missed clicks?
Missed clicks are clicks that occur close to an interactive element - such as a link or button - but not directly on it. In our system, a missed click is defined as any click within a 30px radius of an interactive target that doesn’t trigger its intended action.
They often indicate that users are trying to interact with something but fail due to small click targets, spacing issues, or unclear visual boundaries.
How is it measured?
We track all click events and compare their position to nearby interactive elements. If a click lands within 30px of a clickable element but does not activate it, it is flagged as a missed click.
These events are then aggregated and averaged per pageview to highlight how often users attempt - but fail - to interact with key UI elements. Common causes include small buttons, tight spacing between elements, or layouts that don’t align with user expectations.
Why it matters?
A high number of missed clicks signals friction in your interface design. It may indicate that clickable elements are too small, poorly positioned, or not visually distinct enough.
Missed clicks can lead to frustration, repeated attempts, or even abandonment - especially on mobile devices where precision is lower. Reducing missed clicks improves usability by making interactions more forgiving, accessible, and intuitive.
Average daily missed clicks
Represents the average number of missed click events per pageview. A high average suggests that users frequently struggle to accurately interact with your interface elements, often due to sizing or spacing issues.
This data is captured through real-time interaction tracking and helps identify patterns of imprecision that impact overall user experience.
Total missed clicks
Represents the total number of missed click events during the selected period. Monitoring this metric helps uncover specific pages or components where users consistently fail to hit interactive targets.
Missed clicks data is collected via session monitoring and is particularly useful for prioritizing UX improvements like increasing hit areas, adjusting layouts, or improving visual affordances.