Engagement metrics help you understand how visitors interact with your site beyond just loading it. These signals reveal how effectively your content captures attention, encourages interaction, and keep users involved.
What is clicks per pageview?
Clicks per pageview measures the average number of clicks a user makes on a single page before navigating away. It reflects how actively users are interacting with your content, navigation, or on-page elements during each visit.
How is it measured?
Every click event on the page - such as links, buttons, filters, or expandable elements - is tracked during each pageview. These are averaged to show how many clicks occur per view. For example, if users generate 600 clicks across 300 pageviews, the average is 2 clicks per pageview.
Why it matters?
Higher click counts generally indicate users are exploring and interacting with your page - engaging with product galleries, reading more content, or using site features. Low click activity may signal weak calls-to-action, poor layout, or slow performance that discourages interaction. Tracking this metric helps identify how effective your design and content are at encouraging engagement and whether performance is supporting or limiting that activity.