Engagement metrics help you understand how visitors interact with your site beyond just loading it. These signals reveal how effectively your content captures attention, encourages interaction, and keep users involved.
What are engaged pageviews?
Engaged pageviews represent the percentage of pageviews where users take at least one meaningful action - such as clicking, scrolling, or entering input. It reflects whether users are interacting with the page rather than passively viewing it.
How is it measured?
Each pageview is analyzed for signals of engagement. If a user scrolls, clicks, types, or triggers another interaction during the visit, it’s marked as an engaged pageview. The percentage is then calculated by dividing engaged pageviews by total pageviews and multiplying by 100. For example, if 700 out of 1,000 pageviews include interactions, the engaged pageview rate is 70%.
Why it matters?
This metric helps you distinguish between visits that lead to real interaction and those that don’t. A high engaged pageview rate suggests your content is relevant, your layout invites exploration, and your page performs well enough to encourage interaction. On the flip side, a low rate may signal poor content alignment, confusing UX, or performance issues like slow loading or layout shifts that discourage engagement.