Engagement metrics help you understand how visitors interact with your site beyond just loading it. These signals reveal how effectively your content captures attention, encourages interaction, and keep users involved.
What is pageviews to checkout?
Pageviews to checkout measures the average number of pages a user views before reaching the checkout process in a session. It reflects the length and efficiency of the user journey from entry to purchase intent.
How is it measured?
For every session that reaches the checkout, we count how many distinct pageviews occurred before checkout began. These counts are then averaged across all sessions that include a checkout. For example, if one user views 5 pages before checking out and another views 3, the average would be 4 pageviews to checkout.
Why it matters?
A lower number suggests a streamlined experience - where users find what they need quickly and proceed confidently. A higher number may point to distractions, unclear navigation, or indecision - often caused by overwhelming options, weak filtering, or even slow-loading pages that delay progress. This metric helps you evaluate how efficiently your funnel guides users toward checkout and where you may need to simplify the journey.