Engagement metrics help you understand how visitors interact with your site beyond just loading it. These signals reveal how effectively your content captures attention, encourages interaction, and keep users involved.
What is ad click rate?
Ad click rate measures the percentage of ad impressions on your website that result in a user clicking the ad. It shows how often users engage with on-site advertisements.
How is it measured?
Each time an ad is shown to a user, it counts as an impression. If a user clicks the ad, it’s counted as a click. The ad click rate is calculated as: (ad clicks ÷ ad impressions) × 100. For example, if an ad is shown 1,000 times and clicked 40 times, the click rate is 4%.
Why it matters?
A high ad click rate indicates that your ads are well-placed, visually compelling, and relevant to the audience. A low rate could signal banner blindness, poor creative design, irrelevant targeting, or even performance issues - like delayed ad rendering that causes users to scroll past before seeing it. Optimizing this metric can improve ad revenue, user experience, and partner satisfaction.