Engagement metrics help you understand how visitors interact with your site beyond just loading it. These signals reveal how effectively your content captures attention, encourages interaction, and keep users involved.
What is scroll rate?
Scroll rate measures the percentage of pageviews where users scroll beyond the initially visible portion of the page. It reflects whether users are curious enough to explore content below the fold.
How is it measured?
Each pageview is checked for scroll activity. If a user scrolls past the initial viewport - usually defined as the visible area upon page load - that pageview is counted as a “scrolled” one. Scroll rate is calculated by dividing the number of pageviews with scroll activity by the total pageviews, then multiplying by 100.
Why it matters?
A high scroll rate means your content is grabbing attention quickly and motivating users to explore further. Low scroll rates may suggest weak above-the-fold content, poor visual hierarchy, or performance issues like delayed rendering that discourage scrolling. Monitoring scroll rate helps you optimize how you present key information and ensure your content is visually and contextually engaging from the first glance.