Engagement metrics help you understand how visitors interact with your site beyond just loading it. These signals reveal how effectively your content captures attention, encourages interaction, and keep users involved.
What is time to checkout?
Time to checkout measures the average time it takes for a user to reach the checkout process from the beginning of their session. It reflects how quickly users move from landing on your site to showing clear intent to purchase.
How is it measured?
We track the time between the session start (the first pageview) and the moment the user enters the checkout flow. This time is recorded for each session that reaches checkout, and then averaged across all qualifying sessions. It includes browsing, cart-building, and any interactions that lead up to checkout initiation.
Why it matters?
Shorter times to checkout often reflect a smooth, intuitive purchase journey - with clear navigation, effective product presentation, and fast performance. Longer times may indicate decision fatigue, poor product discoverability, or technical slowdowns that delay progression. Monitoring this metric helps you optimize your path to purchase - reducing friction, improving flow, and ultimately speeding up conversions.