Engagement metrics help you understand how visitors interact with your site beyond just loading it. These signals reveal how effectively your content captures attention, encourages interaction, and keep users involved.
What is cash to checkout?
Cash to checkout measures the total dollar value of all shopping carts that proceed to the checkout stage. It represents the monetary potential of users who showed high intent to purchase by moving forward in the funnel.
How is it measured?
Whenever a user adds items to their cart and initiates the checkout process, the combined value of those items is recorded. This metric sums all such values over a selected period. It excludes carts that were abandoned before checkout, focusing specifically on those that reached the payment or information entry step.
Why it matters?
Cash to checkout is a strong signal of sales readiness - it reflects not just engagement, but real purchasing intent. A high value suggests your products, pricing, and flow are converting interest into action. A sudden drop could point to friction in the cart or product experience, or performance issues (like slow pages or errors) that cause users to bail before checkout. Monitoring this value helps you track revenue potential and optimize the transition from browsing to buying.