Engagement metrics help you understand how visitors interact with your site beyond just loading it. These signals reveal how effectively your content captures attention, encourages interaction, and keep users involved.
What is abandoned cart value?
Abandoned cart value measures the total dollar amount of all shopping carts that contain items but never reach the checkout process. It represents the monetary value of potential purchases that were left behind.
How is it measured?
Each time a user adds items to their cart, we calculate the total value of that cart. If the user does not proceed to checkout, the cart is marked as abandoned. The abandoned cart value sums the dollar amounts of all such carts over a selected period.
Why it matters?
This metric puts a price tag on missed sales. A high abandoned cart value means that users are interested - but something in the experience is stopping them from converting. It could be unclear pricing, shipping surprises, security concerns, or slow performance that causes hesitation or drop-off. Tracking this value helps prioritize fixes that directly impact revenue - whether it’s simplifying the checkout process, offering reassurance, or improving page speed where it matters most.