Engagement metrics help you understand how visitors interact with your site beyond just loading it. These signals reveal how effectively your content captures attention, encourages interaction, and keep users involved.
What is zoom in rate?
Zoom in rate measures the percentage of pageviews where users manually zoom in on the page - typically by pinching or using browser zoom controls. It often indicates a need for closer inspection of content, such as product images or small text.
How is it measured?
We detect zooming behavior based on changes to the browser’s zoom level or viewport scaling during a pageview. If a user enlarges the content at any point, that pageview is counted as a “zoomed in” view. The zoom in rate is then calculated by dividing these zoomed pageviews by the total number of pageviews and multiplying by 100.
Why it matters?
A high zoom in rate can mean users are interested in fine details - like visuals, pricing, or specs - but it may also flag usability concerns. Users often zoom in due to poor mobile optimization, tiny fonts, or unclear layouts. While some zooming is natural, consistently high zoom activity could indicate readability issues or missed design opportunities. Monitoring this metric helps you spot areas that may benefit from better accessibility, larger touch targets, or improved responsive design.