Engagement metrics help you understand how visitors interact with your site beyond just loading it. These signals reveal how effectively your content captures attention, encourages interaction, and keep users involved.
What is an engaged session?
An engaged session is one where the user performs at least one meaningful action - like clicking a link, scrolling through the page, or entering data. It shows that the user is not just viewing the page passively but actively interacting with the experience.
How is it measured?
A session is counted as “engaged” if it includes at least one interaction event. These events include clicks, scrolls, form inputs, or any tracked UI behavior. The metric is expressed as a percentage: (engaged sessions ÷ total sessions) × 100. For example, if 700 out of 1,000 sessions include user interaction, the engaged session rate is 70%.
Why it matters?
Engaged sessions offer a clearer picture of real user interest than traffic volume alone. A high percentage indicates that users are finding your content valuable or easy to navigate. On the other hand, low engagement may signal confusing layouts, unappealing content, or even poor performance - like pages loading too slowly for users to meaningfully interact. Optimizing for engagement helps you deliver better user experiences that drive deeper interaction and business outcomes.