Engagement metrics help you understand how visitors interact with your site beyond just loading it. These signals reveal how effectively your content captures attention, encourages interaction, and keep users involved.
What is browser search rate?
Browser search rate measures the percentage of pageviews where users use the browser’s built-in search function (like Ctrl+F or Command+F) to find something on the page. It reflects users actively hunting for specific content or keywords.
How is it measured?
We detect browser search activity by capturing user-initiated find-in-page events during a pageview. If a user opens the browser search bar and enters a query, that pageview is counted toward the total. The metric is calculated by dividing the number of search-triggered pageviews by the total pageviews and multiplying by 100.
Why it matters?
A high browser search rate can mean users are highly motivated - but it may also signal content discoverability issues. If important information is buried or hard to skim, users may resort to Ctrl+F out of frustration. It may also reflect long-form or documentation-heavy pages that would benefit from better structure, anchors, or internal search. Monitoring this metric helps you spot where layout, navigation, or even page speed may be hindering the user’s ability to find what they need.