Engagement metrics help you understand how visitors interact with your site beyond just loading it. These signals reveal how effectively your content captures attention, encourages interaction, and keep users involved.
What are dead clicks?
Dead clicks are clicks on page elements that don’t trigger any action or feedback - like text, images, or icons that look interactive but aren’t. They often reflect confusion or unmet expectations, where users think something should work but nothing happens.
How is it measured?
We monitor all click events and flag those that occur on non-interactive elements - where there’s no corresponding response, navigation, or on-page feedback. These are averaged per pageview to show how often users click without results. Common culprits include misaligned CTAs, decorative icons, or elements that fail to load due to performance issues.
Why it matters?
A high number of dead clicks often reveals usability problems - like unclear affordances, misleading layouts, or broken elements. It may also suggest performance delays, where users click too early before the page fully loads. Reducing dead clicks helps create more intuitive, responsive experiences where users clearly understand what’s clickable - and what isn’t.
Average daily dead clicks
Represents the average number of dead click events per. A high average suggests that your site's design may be confusing, as users frequently click on non-interactive elements that they expect to be interactive. Dead clicks data was reported by our real-time interaction tracking and highlights persistent UX mismatches.
Total dead clicks
Represents the total number of dead click events during the selected period. Tracking this total helps identify specific pages or components where the design is consistently misleading your users. Dead clicks data was reported by our session monitoring system and is useful for prioritizing design fixes that reduce user friction.