What is LCP by dead clicks
LCP by dead clicks shows how the Largest Contentful Paint (LCP) compares between sessions with dead clicks and those without.
A dead click happens when a user clicks on a page element that doesn’t trigger any action or feedback — like text, images, or icons that look interactive but aren’t. Dead clicks often reflect confusion or unmet expectations, where users think something should work but nothing happens.
This breakdown helps you understand whether slow rendering (poor LCP) is contributing to user confusion. If users don’t see content appear fast enough, they may start clicking on anything visible, thinking the page is stuck or non-responsive.
LCP by dead clicks sample
Should you worry
In a healthy view, LCP for sessions with dead clicks looks similar to sessions without them. Dead clicks may still occur, but they’re more likely tied to UX design (misleading affordances or unclear clickable zones) rather than performance problems.
A healthy setup typically shows:
Green LCP values for both dead click and non-dead click sessions.
No significant correlation between poor loading and dead clicks.
Clear interactive cues (buttons, links, hover states) that guide user expectations.
If dead clicks are rare and LCP is consistently fast, the problem likely lies in design, not performance.
Unhealthy LCP by dead clicks
If dead click sessions consistently have slower LCP, it’s a signal that performance issues are driving confusion. Users may start clicking on static elements simply because the real content hasn’t appeared yet.
Common causes include:
Delayed hero elements leaving “blank space” that users assume should be interactive.
Late-loading buttons that aren’t ready to respond when they first appear.
Blocking scripts or fonts preventing visible progress, making users try random clicks.
Placeholder elements (like images or icons) loading slowly, tricking users into clicking before the page is ready.
In these cases, slow LCP fuels dead clicks by making the interface feel incomplete or broken.
Resolving unhealthy LCP by dead clicks
Go-to action plan to resolve an unhealthy LCP by dead clicks:
Ask Uxi to analyze your LCP by dead clicks values and suggest improvements.
Use Filters to compare LCP for dead click sessions across devices, regions, and traffic sources.
Simulate LCP of the suspected breakdown to see if fixing it will resolve the slow LCP by dead clicks. If yes, this is where the resolution focus should be.
Use an automated LCP optimization tool like Navigation AI to improve your LCP by dead clicks values.
Once you’ve improved LCP, set an alert to be the first to know if it starts worsening again.
Try it yourself
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