Engagement metrics help you understand how visitors interact with your site beyond just loading it. These signals reveal how effectively your content captures attention, encourages interaction, and keep users involved.
What are rage clicks?
Rage clicks occur when a user rapidly clicks multiple times on the same element within a short time frame - usually out of frustration. This behavior often means they expected something to happen (like a button or link working), but nothing responded.
How is it measured?
We detect rage clicks by monitoring repeated clicks on the same page element within a tight window of time (usually several clicks within a few seconds). These are averaged across pageviews to calculate the rage click rate. Not all rapid clicks are frustration - so we focus on patterns tied to non-functional or misleading elements, such as broken buttons, loading delays, or unclear UI.
Why it matters?
Rage clicks are a strong signal that something isn’t working as users expect. It could be a slow-loading button, a non-clickable item that looks interactive, or a layout shift that causes users to click the wrong thing. High rage click rates often point to UX or performance breakdowns - issues that frustrate users and hurt trust. By identifying and fixing these pain points, you reduce friction, improve usability, and protect conversions.