What is INP by dead clicks
INP by dead clicks shows how Interaction to Next Paint (INP) differs for sessions with dead clicks compared to those without.
A dead click occurs when a user clicks on an element but nothing happens — no navigation, no action, no visual feedback. These often occur on text, images, or icons that look interactive but aren’t. Combined with poor responsiveness, dead clicks can leave users feeling like the site is broken.
This breakdown helps you identify whether slow responsiveness (high INP) is amplifying confusion. If an element looks clickable but takes too long to respond, users may assume it’s dead.
INP by dead clicks sample
Should you worry
In a healthy view, INP for dead click sessions looks similar to sessions without them. Dead clicks may still occur, but they’re usually caused by UX design issues (misleading visuals) rather than performance delays.
A healthy setup typically shows:
INP consistently below 200ms in both groups.
Instant feedback for real clickable elements.
Clear distinction between interactive vs. non-interactive UI elements.
If INP is fast and responsive, dead clicks are likely a design problem — not a responsiveness problem.
Unhealthy INP by dead clicks
If dead click sessions consistently show higher INP values, responsiveness issues may be making valid elements feel like dead ones.
Common causes include:
Buttons or links taking too long to respond.
Forms or inputs lagging before giving feedback.
Main thread congestion causing click delays.
Hidden event listeners delaying execution, making elements seem inactive.
In these cases, slow INP blurs the line between real dead clicks and perceived dead clicks.
Resolving unhealthy INP by dead clicks
Go-to action plan to resolve an unhealthy INP by dead clicks:
Ask Uxi to analyze your INP by dead clicks values and suggest improvements.
Use Filters to compare sessions with dead clicks across devices, traffic sources, or countries.
Simulate INP of the suspected breakdown to see if fixing it will resolve the INP by dead clicks. If yes, this is where the resolution focus should be.
Use an automated INP optimization tool like INProve to improve your INP by dead clicks values.
Once you’ve improved INP, set an alert to be the first to know if it starts worsening again.
Try it yourself
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