Engagement metrics help you understand how visitors interact with your site beyond just loading it. These signals reveal how effectively your content captures attention, encourages interaction, and keep users involved.
What is multi-page session rate?
Multi-page session rate represents the percentage of sessions where users view more than one page during a single visit. It shows how often users continue exploring instead of exiting after just one page.
How is it measured?
Each session is tracked for the number of pageviews. If a session includes two or more pages, it counts as a multi-page session. The rate is calculated as: (multi-page sessions ÷ total sessions) × 100. For example, if 800 out of 1,200 sessions include more than one pageview, the multi-page session rate is 66.7%.
Why it matters?
A high multi-page session rate indicates that users are engaged enough to keep browsing, which usually reflects strong content relevance, clear navigation, or compelling site structure. A low rate may suggest issues like weak internal linking, confusing layout, or performance problems - like pages taking too long to load, causing users to abandon before continuing. This metric helps you evaluate content depth, user flow, and site speed from a user behavior perspective.