Engagement metrics help you understand how visitors interact with your site beyond just loading it. These signals reveal how effectively your content captures attention, encourages interaction, and keep users involved.
What is a user session?
A user session is a single visit from a user that includes one or more interactions with your website (like pageviews, clicks, or scrolls) within a defined period of time. It starts when a visitor first engages with your site and ends after a period of inactivity (30 minutes) or when the browser is closed.
How is it measured?
Each session is tracked per visitor and automatically ends if there’s no activity for a set time. For example, if someone visits your site, reads a few pages, and leaves after 10 minutes, that’s one session. If they return an hour later, that’s a new session - even if it’s the same person and device. Sessions reset based on inactivity, new campaigns, or direct navigation from another source.
Why it matters?
Session count shows how often users are coming to your site and engaging with your content. A higher number of sessions indicates growing interest, retention, or successful acquisition strategies. It’s also a foundation for other key engagement insights - like average time on site, bounce rates, and pageviews per session. Understanding session trends helps you measure marketing effectiveness, user retention, and overall engagement health.