Engagement metrics help you understand how visitors interact with your site beyond just loading it. These signals reveal how effectively your content captures attention, encourages interaction, and keep users involved.
Checkpoints reach rate measures how many visitors hit key milestones in the user journey - such as landing on the homepage, viewing a product, adding to cart, or reaching checkout. These milestones, called “checkpoints,” help you identify where users are engaging most, where they’re dropping off, and where you can improve the journey.
Want to learn more about how checkpoints work or how to set them up? Read the full guide to Checkpoints
What is a checkpoint reach rate?
A checkpoint reach rate is the percentage of sessions where a user reaches a specific checkpoint at least once - such as the Product page, Cart, or Checkout. It gives you a focused view of how users are moving through your funnel and interacting with your site.
You can use checkpoint reach rates to track predefined steps like Checkout, or any custom-defined touchpoint - such as clicks on a promo banner, ad interactions, or visits to a pricing page.
How is it measured?
Each time a visitor reaches a checkpoint (either by visiting a specific page or triggering a defined event), we count it as a “reached” session. We only count the first reach per session, even if the user visits the same checkpoint multiple times.
The reach rate is calculated as:
(reached sessions ÷ total sessions) × 100
For example:
If 650 out of 1,000 sessions include at least one visit to a Product page checkpoint, the Product reach rate is 65%.
If only 120 of those sessions go on to reach the Checkout page, the Checkout reach rate is 12%.
Why it matters?
Checkpoint reach rates show how effectively your site guides users through key stages in the journey. They can uncover friction, highlight successful engagement paths, and help you optimize product visibility, conversion flows, and call-to-action placement.
Tracking these rates across the funnel - from homepage to product to checkout - gives you a step-by-step view of user intent, helping you understand where interest turns into action and where it drops off. Low reach rates may indicate poor layout, unclear messaging, or performance issues that prevent users from reaching deeper content.
Examples of checkpoint reach rates
Below are examples of how individual checkpoint metrics can be interpreted:
Checkout reach rate
What: Measures the percentage of sessions where a user reaches the Checkout checkpoint.
How: We detect when users land on the checkout page (or trigger the checkout event) and divide that by total sessions. Repeat visits to Checkout in the same session count as one.
Why: A high Checkout reach rate suggests users are progressing through your funnel and have strong purchase intent. A drop here might indicate cart abandonment, performance issues, or confusion between cart and checkout steps.
Example: “Out of 5,000 sessions, 350 reached checkout at least once. That’s a Checkout reach rate of 7%.”
Add to cart reach rate (Cart checkpoint)
What: Measures how many sessions include a visit to the Cart checkpoint - typically representing intent to buy.
How: We track when users trigger the “view cart” event or land on the cart page. This is counted once per session.
Why: A strong Add to Cart reach rate shows product appeal and a healthy conversion funnel. A low rate may signal weak product descriptions, unclear CTAs, or slow-loading pages that stall purchase flow.
Example: “Out of 1,000 sessions, 280 users reached the cart. That’s a Cart reach rate of 28%.”
Product reach rate
What: Represents how many users reach the Product checkpoint - usually triggered by viewing a product detail page.
How: We track sessions that include at least one visit to a product detail page. Repeats in the same session don’t affect the count.
Why: A high Product reach rate shows strong browsing intent and a well-functioning site structure. A low rate may indicate homepage or collection page friction, unappealing product visibility, or poor load times that deter users from clicking deeper.
Example: “Out of 2,000 sessions, 900 users viewed at least one product. Product reach rate = 45%.”
Home reach rate
What: Tracks how many sessions include a visit to your homepage.
How: A session is counted if the user visits the homepage, whether directly or through navigation.
Why: On some sites, this may be the main entry point - on others, not. Tracking it helps you understand where traffic is landing and whether users explore beyond it. A high home reach rate may suggest strong branding; a low rate might reveal SEO or traffic source gaps.
Example: “Out of 10,000 sessions, 6,800 started or returned to the homepage. Home reach rate = 68%.”
By combining these individual checkpoint metrics into a full-funnel view, you can pinpoint exactly where users are engaging - and where they’re falling off. With Uxify’s checkpoint system, you can go beyond generic funnel tracking and measure actual behavior across predefined and custom touchpoints that reflect your site’s structure and goals.