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LCP by average order value

LCP by average order value without noise

Vasil Dachev avatar
Written by Vasil Dachev
Updated over a week ago

What is LCP by average order value

LCP by average order value compares Largest Contentful Paint (LCP) across different levels of customer spending. It reveals how quickly key visual elements load for users based on their average purchase value.



Healthy LCP by average order value sample

A healthy chart shows consistent LCP values across all AOV segments. This suggests a stable experience for all users, regardless of their spending potential.


Should you worry

If higher-value customers are seeing slower LCP, it may result in friction right before conversion. It can also indicate personalization or third-party scripts degrading performance for top-spending users.

Unhealthy LCP by average order value sample

When high-AOV users experience slower LCP, it’s a sign that your best customers are being served a less optimized experience — potentially harming conversion rates.

Resolving unhealthy LCP by average order value

Go-to action plan to resolve an unhealthy LCP by average order value:

  1. Ask Uxi to analyze your LCP by average order value values and suggest improvements.

  2. Use Filters to narrow down which AOV segments have high LCP, then cross-check other lenses (device, country, page) to find the slowest combinations.

  3. Simulate LCP of the suspected lens to see if fixing it will resolve the slow LCP by average order value. If yes, this is where the resolution focus should be.

  4. Use an automated LCP optimization tool like Navigation AI to improve your LCP by average order value values.

  5. Once you’ve improved LCP, set an alert to be the first to know if it starts worsening again.

Try it yourself

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