What is PLS by average order value
PLS by average order value lens evaluates how fast pages feel to load based on user spending potential. PLS (Perceived Load Speed) is Uxify’s proprietary metric that measures when the full screen feels visually ready — a key moment for engagement.
PLS by average order value sample
Should you worry
When all AOV segments experience similar, fast PLS values, you ensure a premium experience regardless of purchasing power.
Slower PLS for high-AOV users could result from heavier personalization, more scripts, or additional recommendations being injected — hurting the visual speed.
Unhealthy PLS by average order value sample
If pages feel noticeably slower for your top buyers, engagement and conversions may suffer even if LCP and TTFB look fine.
Resolving unhealthy PLS by average order value
Go-to action plan to resolve an unhealthy PLS by average order value:
Ask Uxi to analyze your PLS by average order value and suggest improvements.
Use Filters to compare PLS across page types, devices, and network types for high-AOV segments.
Simulate LCP of the suspected lens to see if fixing it will resolve the PLS by average order value. If yes, this is where the resolution focus should be.
Use an automated optimization tool like Navigation AI to improve your PLS by average order value.
Once you’ve improved PLS, set an alert to be the first to know if it starts worsening again.
Try it yourself
Discover how your website performs with real user data.