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INP by average order value

INP by average order value without noise

Vasil Dachev avatar
Written by Vasil Dachev
Updated over a week ago


What is INP by average order value

INP by average order value shows interaction delays across different spending segments. Interaction to Next Paint (INP) measures how responsive the page feels when users interact — click, tap, or type.


Healthy INP by average order value sample


Should you worry

If all AOV levels have low INP, it means your interface remains responsive regardless of user profile, device, or personalization layer.

Higher INP for high-AOV users could mean personalization scripts, heavier DOM, or more complex UI interactions are delaying response — hurting conversion potential.

Unhealthy INP by average order value sample

A clear delay in interactivity for users could cause frustration and hesitation during critical checkout or form flows.

Resolving unhealthy INP by average order value

Go-to action plan to resolve an unhealthy INP by average order value:

  1. Ask Uxi to analyze your INP by average order value values and suggest improvements.

  2. Use Filters to identify slow interactions for high-AOV users and cross-check which buttons or inputs are lagging.

  3. Simulate INP of the suspected lens to see if fixing it will resolve the INP by average order value. If yes, this is where the resolution focus should be.

  4. Use an automated INP optimization tool like INProve to improve your INP by average order value values.

  5. Once you’ve improved INP, set an alert to be the first to know if it starts worsening again.

Try it yourself

Discover how your website performs with real user data.

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