What is TTFB by average order value
TTFB by average order value lens tracks backend latency across different buyer tiers. Time to First Byte (TTFB) measures the delay between request and first byte received — primarily backend/server performance.
TTFB by average order value sample
Should you worry
When all AOV segments receive fast initial responses, you know your server and CDN configuration is working equally well for all users.
High-AOV users receiving slow TTFB could point to regional server delays, conditional rendering, or personalization logic slowing down the initial response.
Unhealthy TTFB by average order value sample
Longer TTFB for your top buyers hurts the perception of speed and delays everything else on the page — increasing bounce risk.
Resolving unhealthy TTFB by average order value
Go-to action plan to resolve an unhealthy TTFB by average order value:
Ask Uxi to analyze your TTFB by average order value values and suggest improvements.
Use Filters to find which regions or page types slow down for high-AOV users.
Simulate TTFB of the suspected lens to see if fixing it will resolve the TTFB by average order value. If yes, this is where the resolution focus should be.
Use an automated optimization tool like Navigation AI to improve your TTFB by average order value values.
Once you’ve improved TTFB, set an alert to be the first to know if it starts worsening again.
Try it yourself
Discover how your website performs with real user data.