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INP by bounce page

INP by bounce page without noise

Vasil Dachev avatar
Written by Vasil Dachev
Updated over 2 weeks ago


What is INP by bounce page

INP by bounce page shows how Interaction to Next Paint (INP) values perform on pages where users bounced — meaning they landed but didn’t explore beyond that single page.

This lens helps you identify whether interaction delays are contributing to poor first impressions, frustration, and immediate exits.

It only includes pages that had measurable traffic and a bounce event during the selected period.

If users encounter laggy or unresponsive elements — like buttons, menus, or interactive components — on their very first visit, they’re less likely to stick around or return.


Healthy INP by bounce page sample


Should you worry

A healthy INP by bounce page view shows green across all pages — meaning the site responded quickly, even when users didn’t continue browsing.

This suggests the bounce was likely intentional or unrelated to interactivity (e.g., users got the answer they needed or clicked from a shared article). Fast, responsive bounce pages are less damaging to user experience and more likely to convert in the future.

Unhealthy INP by bounce page sample

When bounce pages show poor INP values — especially on landing pages, product pages, or blog content — it’s often a sign that interaction delays are pushing users away before they engage.

Common causes include:

  • Interactive components (e.g., cookie banners, buttons, forms) that lag or freeze on first load.

  • JavaScript-heavy UIs that block the main thread.

  • Third-party scripts interfering with responsiveness.

Fixing responsiveness issues on these bounce-prone pages can lead to lower bounce rates and higher engagement right from the start.

Resolving unhealthy INP by bounce page

Go-to action plan to resolve an unhealthy INP by bounce page:

  1. Ask Uxi to analyze your INP by bounce page values and suggest improvements.

  2. Use Filters to zoom in on pages with high bounces and poor responsiveness. Check other lenses (like browser or interaction type) for deeper insights.

  3. Simulate INP of the suspected lens to see if fixing it will resolve the INP by bounce page. If yes, this is where the resolution focus should be.

  4. Use an automated INP optimization tool like INProve to improve your INP by bounce page values.

  5. Once you’ve improved INP, set an alert to be the first to know if it starts worsening again.

Try it yourself

Discover how your website performs with real user data.

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