What is INP by landing page
INP by landing page shows how responsive your most important entry points are — the pages where users first arrive on your site. These include homepages, campaign pages, product listings, or any URL shared externally (ads, search, social).
Each landing page is listed only if it received traffic during the selected period.
Interaction to Next Paint (INP) measures how quickly the page responds to user interactions. This lens tells you whether your first impression feels smooth or sluggish. If INP is slow on landing pages, users may tap, click, or scroll and feel a noticeable lag — a frustrating experience that can derail conversions right from the start.
Healthy INP by navigation method sample
Should you worry
In a healthy INP by landing page view, you’ll see mostly green bars across your highest-traffic entry points. This means the site is not just loading, but staying responsive once it does — giving users the confidence to explore further.
Quick responsiveness on first visit often leads to:
Higher engagement
Early trust
Faster funnel progression
Unhealthy INP by landing page sample
In the example below, the homepage and a key campaign page show elevated INP values. Since these pages represent the start of many sessions, laggy interactions — like a delayed menu tap or slow form response — can leave a poor impression and cause drop-offs.
Slow INP on landing pages often leads to:
Frustration before users even explore
Higher bounce rates
Fewer downstream conversions
Resolving unhealthy INP by landing page
Go-to action plan to resolve an unhealthy INP by landing page:
Ask Uxi to analyze your INP by landing page values and suggest improvements.
Use Filters to focus on high-traffic landing pages with slow INP, then review other lenses like by device or by CPU class to identify rendering or scripting issues.
Simulate INP of the suspected lens to see if fixing it will resolve the INP by landing page. If yes, this is where the resolution focus should be.
Use an automated INP optimization tool like INProve to improve your INP by landing page values.
Once you’ve improved INP, set an alert to be the first to know if it starts worsening again.
Try it yourself
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