Uxify Funnels help you understand how visitors actually move through your website before converting. Instead of requiring you to define a fixed journey upfront, Uxify analyzes real visitor behavior to identify important steps and the paths visitors take between them.
From the Funnels page, you can explore your customer journey from two different perspectives:
Milestones - understand the important steps visitors reach throughout their journey.
Journeys - understand the different paths visitors take between those steps and toward conversion.
This gives you a more complete picture of your funnel - not just the steps you expect visitors to take, but the journeys they actually take.
How Funnels work
A traditional funnel might look something like:
Homepage → Product → Add to cart → Checkout
But real visitors don't always follow a straight path.
A shopper might visit a product, read your blog, check a promotional page, return to the product, add it to their cart, and eventually check out.
Uxify analyzes these real interactions to help you understand:
Which steps are part of your visitors' journeys
How many visitors reach each step
Where visitors drop off
Which paths lead to conversion
Which pages or interactions may be influencing conversion
As your visitors interact with your website, Uxify continuously gathers this behavioral data and uses it to build a clearer picture of your customer journey.
The Funnels page
The Funnels page is divided into two main areas:
Milestones
Milestones represent important steps in your visitors' journeys. These can include pages, actions, or other meaningful interactions, such as:
Collection → Product → Add to cart → Checkout
Uxify automatically identifies important milestones and can also suggest additional ones based on real visitor behavior.
You can review your active milestones, see how many shoppers reached each one, and add relevant suggestions from Uxify AI.
Journeys
Journeys show how visitors actually move between your milestones on their way to conversion. Instead of looking at individual steps, you can see the paths visitors take, including where they continue and where they drop off.
Journeys also let you look at your funnel from two perspectives:
Visitor flow - understand how many visitors continue through each step.
Revenue flow - understand the revenue impact associated with those journeys.
Why use Funnels?
Funnels can help you answer questions such as:
Where are visitors dropping off?
Which steps are most common before conversion?
Are visitors following the journey we expect?
Are there important pages or interactions we're overlooking?
Which part of the journey should we optimize first?
Where could we be losing the most potential revenue?
Because Funnels are based on real visitor behavior, they can also reveal opportunities you might not have considered when manually designing a funnel.
For example, Uxi AI may suggest a page or interaction that frequently appears in journeys that lead to conversion. Adding it as a milestone can help you understand its role in the overall customer journey.
Funnels adapt to your website
You don't need to know every important step in your customer journey before you start.
Uxify automatically analyzes your website and visitor behavior, while Suggested by Uxify AI can surface additional milestones that may be worth tracking.
You can also add and customize your own Funnel points whenever you need more control over a specific page or interaction.
This gives you both:
Automatic discovery - let Uxify uncover important parts of the customer journey.
Manual control - define the exact pages and interactions that matter to your business.
In short
Funnels show you how visitors move from entry to conversion.
Use Milestones to understand the important steps in the journey.
Use Journeys to understand the paths visitors take between those steps.
Together, they help you move from simply knowing how many visitors convert to understanding what happens before they do - and where there may be opportunities to improve the journey.