What is PLS by bounce page
PLS by bounce page shows Perceived Load Speed (PLS) for pages where user sessions ended after viewing only that page — known as bounces. This lens helps identify whether users are dropping off because the page feels too slow to load.
Since bounces often indicate poor engagement, analyzing the perceived speed of these pages can uncover opportunities to reduce friction and increase retention.
Healthy PLS by bounce page sample
Should you worry
A healthy PLS by bounce page lens shows fast perceived load times across most bounce pages. While not every bounce is caused by slow loading, ensuring that exit pages feel quick and responsive reduces the chance that speed is the reason for leaving.
When bounce pages show poor PLS, it's a strong signal that users are leaving because the page feels too slow to load or complete. These moments often occur on landing pages, product pages, or pages with heavy visuals or scripts.
Improving the perceived speed of these pages can lead to higher engagement and more users continuing their journey.
Unhealthy PLS by bounce page sample
An unhealthy state occurs when bounce pages consistently have slower perceived load speeds than others. This indicates that users may be losing patience before the page visually completes or becomes interactive.
Pages with long perceived loads often show reduced scrolling, lower click-throughs, and higher exit rates — even if technically functional.
Resolving unhealthy PLS by bounce page
Go-to action plan to resolve an unhealthy PLS by bounce page:
Ask Uxi to analyze your PLS by bounce page and suggest improvements.
Use Filters to isolate slow bounce pages and compare them against similar non-bounce pages to identify visual or behavioral differences.
Simulate LCP of the suspected lens to see if fixing it will resolve the PLS by bounce page. If yes, this is where the resolution focus should be.
Use an automated optimization tool like Navigation AI to improve your PLS by bounce page.
Once you’ve improved PLS, set an alert to be the first to know if it starts worsening again.
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