What is PLS by landing page
PLS by landing page shows Perceived Load Speed (PLS) for the first page users see when they begin a session on your website.
Landing pages play a critical role in shaping user expectations. If the first page feels slow to load, users are more likely to bounce before engaging. PLS (Perceived Load Speed) reflects how quickly a page feels ready — and landing pages with poor PLS often underperform in engagement, conversions, and retention.
Healthy PLS by landing page sample
Should you worry
Yes — landing pages with slow PLS can negatively affect the entire session. When users perceive a delay during their first interaction, their trust and patience diminish.
In a healthy scenario, your top landing pages should load quickly and consistently deliver a fast-feeling experience. If PLS is slow on high-traffic landing pages, the risk of losing potential customers increases dramatically.
Unhealthy PLS by landing page sample
If one or more of your top landing pages shows significantly higher PLS values than the rest, it’s likely hurting your bounce rate and session depth. These pages may be heavy with media, overloaded with JavaScript, or not optimized for first-load performance.
Slow landing pages create poor first impressions — and in many cases, users won’t give you a second chance.
Resolving unhealthy PLS by landing page
Go-to action plan to resolve an unhealthy PLS by landing page:
Ask Uxi to analyze your PLS by landing page and suggest improvements.
Use Filters to isolate sessions that began on these pages and see how they performed across other metrics.
Simulate LCP of the suspected breakdown to see if fixing it will resolve the PLS by landing page. If yes, this is where the resolution focus should be.
Use an automated optimization tool like Navigation AI to improve your PLS by landing page.
Once you’ve improved PLS, set an alert to be the first to know if it starts worsening again.
Try it yourself
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