What is PLS by exit page
PLS by exit page shows Perceived Load Speed (PLS) for the last page users viewed before leaving your website.
Understanding the PLS of exit pages helps identify whether performance played a role in users choosing to leave. A slow-feeling page can frustrate users, especially at key moments — like viewing a product or starting checkout — and may lead to premature exits even if the content is relevant.
Healthy PLS by exit page sample
Should you worry
A healthy PLS by exit page lens shows fast load perceptions across your most common exit pages. While some exits are expected (e.g., post-conversion thank-you pages), others should be reviewed more closely — especially if they appear frequently and have poor PLS.
If pages with high exit rates are also experiencing slow perceived load speeds, it could be a performance red flag. Users may be leaving not because of content, but because the page felt slow or unresponsive.
Exit pages with poor PLS can be silent conversion killers. A faster-feeling experience can increase the chances that users stay engaged or return later.
Unhealthy PLS by exit page sample
When an exit page has significantly worse PLS compared to others, it suggests that poor perceived speed may be contributing to user drop-off. This could occur on product pages, help sections, or even the checkout flow — all of which are critical to retain.
This insight helps you separate exit causes driven by interest vs. performance, allowing more precise optimization.
Resolving unhealthy PLS by exit page
Go-to action plan to resolve an unhealthy PLS by exit page:
Ask Uxi to analyze your PLS by exit page and suggest improvements.
Use Filters to isolate specific user journeys that end on these pages to identify patterns.
Simulate LCP of the suspected lens to see if fixing it will resolve the PLS by exit page. If yes, this is where the resolution focus should be.
Use an automated optimization tool like Navigation AI to improve your PLS by exit page.
Once you’ve improved PLS, set an alert to be the first to know if it starts worsening again.
Try it yourself
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