What is PLS by persona
PLS by persona helps you understand how Perceived Load Speed (PLS) varies across different types of users based on their behavior and intent. Personas are automatically assigned by Uxify based on session activity, reflecting how far a user progressed through the journey — from landing to conversion.
PLS (Perceived Load Speed) is Uxify’s real-user metric that captures how fast a page feels to load. Combining PLS with persona types gives you deep insight into whether speed is helping or hindering user intent at different touchpoints.
Persona | Definition |
Bouncer | Visited a landing page and exited without interacting further. |
Engaged bouncer | Visited a landing page and engaged (e.g., scrolled, hovered, clicked) before bouncing. |
Window shopper | Visited two or more pages but did not reach a key conversion checkpoint. |
Future champion | Reached a pre-conversion checkpoint such as a product detail page or cart. |
Champion | Reached the final conversion checkpoint, such as the checkout page |
Healthy PLS by persona sample
Should you worry
A healthy PLS by persona view shows low and consistent perceived load speeds across all personas, particularly for Future Champions and Champions. That means your site feels fast not only at entry but also throughout key conversion steps.
If slower PLS is mostly found among Bouncers or Engaged Bouncers, it could indicate performance issues on landing pages — often your first impression.
Unhealthy PLS by persona sample
If Bouncers show high PLS, it's a clear signal that pages meant to convert are taking too long to feel ready — resulting in drop-offs. Even worse, if Champions or Future Champions experience slow PLS, it could mean you're losing users at the final moments of intent, directly impacting conversions.
Resolving unhealthy PLS by persona
Go-to action plan to resolve an unhealthy PLS by persona:
Ask Uxi to analyze your PLS by persona and suggest improvements.
Use Filters to identify which pages and components contribute to slow perceived speeds per persona.
Simulate LCP of the suspected lens to see if fixing it will resolve the PLS by persona. If yes, this is where the resolution focus should be.
Use an automated optimization tool like Navigation AI to improve your PLS by persona.
Once you’ve improved PLS, set an alert to be the first to know if it starts worsening again.
Try it yourself
Discover how your website performs with real user data.