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INP by Search Engine

INP by Search Engine without noise

Vasil Dachev avatar
Written by Vasil Dachev
Updated over 2 weeks ago


What is INP by Search Engine

INP by Search Engine shows how incoming traffic from different search engines — like Google, Bing, DuckDuckGo, or others — affects your site’s Interaction to Next Paint (INP)on your pages — measuring how long it takes your site to respond to user interactions when powered by AI components.

This lens helps you understand whether users coming from organic search results are facing delays when trying to interact with your page.

Only search engines that were active and measurable during the selected period are listed.

Why it matters: If interaction delays occur right after users arrive, it can hurt engagement, especially for visitors landing on your site for the first time.


Healthy INP by Search Engine sample


Should you worry

In a healthy setup, search engine traffic doesn't cause interaction lag. Even if different engines are listed, INP should remain green — showing your site responds quickly no matter where users come from.

Good performance here is usually supported by:

  • Clean landing pages with fast input readiness.

  • Delayed non-essential scripts (e.g., chat or personalization).

  • Lightweight first-interaction elements on search-driven visits.

Unhealthy INP by Search Engine sample

When INP is poor for a specific search engine, it could mean:

  • Visitors land on pages that delay interaction readiness.

  • Heavy scripts or banners load based on UTM parameters or referrer.

  • Search-specific experiences (like overlays or popups) block interactivity.

Examples include:

  • Slow-to-load hero CTAs on pages clicked from search ads.

  • Delayed dropdowns or buttons that feel laggy to first-time users.

  • Chatbots or cookie banners interfering with early engagement.

If you consistently see red or yellow INP values from one search engine, it's worth optimizing how those sessions are handled.

Resolving unhealthy INP by Search Engine

Go-to action plan to resolve an unhealthy INP by Search Engine:

  1. Ask Uxi to analyze your INP by Search Engine values and suggest improvements.

  2. Filter by device, landing page, or country to spot patterns.

  3. Simulate INP of the suspected lens to see if fixing it will resolve the INP by Search Engine. If yes, this is where the resolution focus should be.

  4. Use an automated INP optimization tool like INProve to improve your INP by Search Engine values.

  5. Once you’ve improved INP, set an alert to be the first to know if it starts worsening again.

Try it yourself

Discover how your website performs with real user data.

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