What is INP by persona
INP by persona shows how Interaction to Next Paint (INP) varies across different user journey types — from Bouncers and Window Shoppers to Champions. This breakdown lets you see whether your most valuable users are enjoying responsive, frustration-free interactions — or struggling with laggy interfaces.
Personas are determined based on real user actions and conversion progress, so you're not just looking at technical metrics — you’re tying performance directly to user intent and business value.
Persona | Definition |
Bouncer | Visited a landing page and exited without interacting further. |
Engaged bouncer | Visited a landing page and engaged (e.g., scrolled, hovered, clicked) before bouncing. |
Window shopper | Visited two or more pages but did not reach a key conversion funnel point. |
Future champion | Reached a pre-conversion funnel point such as a product detail page or cart. |
Champion | Reached the final conversion funnel point, such as the checkout page |
Healthy INP by persona sample
Should you worry
In a healthy view, all personas — especially high-intent ones like Champions and Future Champions — show fast, green INP. This tells you:
Conversion-critical actions (like clicking “Add to Cart” or “Proceed to Checkout”) feel instant.
Users across the funnel are getting responsive experiences, not just lurkers or casual browsers.
Your most important journeys aren’t bottlenecked by sluggish frontend performance.
Even better if Engaged Bouncers and Window Shoppers show good INP — it means the site is keeping them just responsive enough to keep going.
Unhealthy INP by persona sample
When INP is poor for Champions or Future Champions, it usually means:
Key interactive elements like filters, CTAs, or sliders are slow to respond.
Client-side hydration is delayed, making “Add to Cart” or “Next Step” buttons laggy.
You may have third-party scripts or personalization logic interfering with interaction readiness.
On the other hand, poor INP for Bouncers often signals that users try to interact — but abandon because nothing responds quickly enough. That’s a leak at the top of the funnel..
Resolving unhealthy INP by persona
Go-to action plan to resolve an unhealthy INP by persona:
Ask Uxi to analyze your INP by persona values and suggest improvements.
Use Filters to zoom in on Champions with poor INP and cross-check with INP by layout or interaction type.
Simulate INP of the suspected breakdown to see if fixing it will resolve the INP by persona. If yes, this is where the resolution focus should be.
Use an automated INP optimization tool like INProve to improve your INP by persona values.
Once you’ve improved INP, set an alert to be the first to know if it starts worsening again.
Try it yourself
Discover how your website performs with real user data.