What is LCP by persona
LCP by persona shows how the Largest Contentful Paint (LCP) aries across different types of user journeys, grouped by behavioral personas like Bouncer, Window Shopper, Champion, and more. This lens helps you understand whether your site is delivering a fast experience to the users who matter most - and which behaviors correlate with slower loading.
Personas are automatically determined based on user actions and conversion checkpoints. Each one represents a different level of engagement and conversion intent, helping you spot which user types get delayed experiences.
Persona | Definition |
Bouncer | Visited a landing page and exited without interacting further. |
Engaged bouncer | Visited a landing page and engaged (e.g., scrolled, hovered, clicked) before bouncing. |
Window shopper | Visited two or more pages but did not reach a key conversion checkpoint. |
Future champion | Reached a pre-conversion checkpoint such as a product detail page or cart. |
Champion | Reached the final conversion checkpoint, such as the checkout page |
Healthy LCP by persona
Should you worry
In a healthy LCP by persona view, all user types show green - especially those with high intent like Future Champions and Champions. A fast experience here usually supports higher conversion rates, fewer drop-offs, and smoother funnels.
If even Bouncers are seeing good LCP, it’s a good sign that your initial landing pages load quickly and create a positive first impression. Maintaining fast LCP across all personas helps build a more consistent user experience across the funnel.
Unhealthy LCP by persona
In the example below, Bouncers are the most common persona and show the highest LCP values. This correlation often signals that first impressions are poor - landing pages are taking too long to render their key content, causing users to give up before engaging.
When LCP is slow for Bouncers, it suggests the experience is losing people at “hello.” Users aren’t waiting around for the hero image, primary CTA, or headline to appear. If these elements don’t show up fast, users bounce.
Meanwhile, if Future Champions and Champions show better LCP, it may indicate that inner pages are faster - but the slow loading on entry pages is hurting your acquisition funnel and overall retention.
This is an ideal case for focusing efforts on top-of-funnel optimization - if you can lift the LCP for Bouncers, you can potentially turn more of them into Window Shoppers and beyond.
Resolving unhealthy LCP by persona
Go-to action plan to resolve an unhealthy LCP by persona:
Ask Uxi to analyze your LCP by persona values and suggest improvements.
Use Filters to isolate slow experiences for Champions and Future Champions, then trace the LCP back to specific layouts or content blocks.
Simulate LCP of the suspected lens to see if fixing it will resolve the slow LCP by persona. If yes, this is where the resolution focus should be.
Use an automated LCP optimization tool like Navigation AI to improve your LCP by persona.
Once you’ve improved LCP, set an alert to be the first to know if it starts worsening again.
Try it yourself
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