What is PLS by click behavior
PLS by click behavior compares Perceived Load Speed (PLS) of pages where users clicked versus those where they didn’t. This simple lens reveals a powerful insight: users are more likely to interact with pages that feel fast.
PLS reflects how quickly the page feels visually ready — and that perception strongly influences whether users stick around and engage. By breaking PLS down by click behavior, you can see if slower experiences are limiting user interaction.
Healthy PLS by click behavior sample
Should you worry
When users don’t click, it’s often because they don’t feel the page is ready — or worth waiting for. If the “Non-clicked” group consistently has slower PLS than the “Clicked” group, it’s a sign your load experience may be pushing users away before they even get the chance to explore.
This lens helps you validate the real impact of speed on user engagement. A faster-perceived page leads to higher confidence, reduced hesitation, and more clicks.
Unhealthy PLS by click behavior sample
Unhealthy patterns emerge when:
“Non-clicked” pages show high PLS times, often above 2s.
“Clicked” pages are noticeably faster, suggesting users are clicking only when the experience feels smooth.
A large share of pageviews fall into the “Non-clicked” + slow PLS zone — indicating missed opportunities.
The correlation between perceived speed and interaction becomes obvious — if users don’t feel the page is ready quickly, they often don’t act.
Resolving unhealthy PLS by click behavior
Go-to action plan to resolve an unhealthy PLS by click behavior:
Ask Uxi to analyze your PLS by click behavior and suggest improvements.
Use Filters to isolate device types or page templates where PLS is high for non-clicked sessions.
Simulate LCP of the suspected lens to see if fixing it will resolve the PLS by click behavior. If yes, this is where the resolution focus should be.
Use an automated optimization tool like Navigation AI to improve your PLS by click behavior.
Once you’ve improved PLS, set an alert to be the first to know if it starts worsening again.
Try it yourself
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