What is INP by UTM Medium
INP by UTM Medium shows the Interaction to Next Paint (INP) value across different UTM mediums (e.g. privacy_widget). This breakdown helps you identify which campaign mediums are linked to slow interactions after the page loads.
The list only includes UTM mediums that brought traffic to your site during the selected period.
INP measures how quickly your site responds to user interactions (like clicks, taps, or key presses) — especially the slowest one. It’s part of the Core Web Vitals and reflects how responsive your page feels to users.
Healthy INP by UTM Medium sample
Should you worry
A healthy INP by UTM medium breakdown looks green across the board. Some mediums might be slightly better than others, but as long as there's no yellow or red, user experience is considered smooth. The greener the UTM medium, the faster the site feels for users.
Unhealthy INP by UTM Medium sample
In the example below, INP by UTM medium shows that a few mediums are driving traffic to pages with interaction delays. This may frustrate users, especially if the traffic is paid or campaign-based, since they expect snappy UX.
Resolving unhealthy INP by UTM Medium
Go-to action plan to resolve an unhealthy INP by UTM Medium:
Ask Uxi to analyze your INP by UTM Medium values and suggest improvements.
Use Filters to zero in on the slowest UTM medium and check which pages or devices are most affected.
Simulate INP of the suspected breakdown to see if fixing it will resolve the INP by UTM Medium. If yes, this is where the resolution focus should be.
Use an automated INP optimization tool like INProve to improve your INP by UTM Medium values.
Once you’ve improved INP, set an alert to be the first to know if it starts worsening again.
Try it yourself
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