LCP by landing page

LCP by landing page shows how fast your most important entry points load — the pages where users first arrive on your site. These are often homepages, campaign pages, product listings, or any URL shared externally (ads, search, social).

Each landing page is listed only if it received traffic during the selected period.

Since the Largest Contentful Paint (LCP) measures when the largest element on the page becomes visible, this lens helps you understand how welcoming your first impression really is. A slow LCP on a landing page often means users bounce before they even get a chance to engage.

In a healthy LCP by landing page lens, you’ll see mostly green bars across your top entry pages. Some may be greener than others, but as long as you’re not seeing yellow or red, things are in good shape.

This typically means that key visual elements (like hero banners, introductory text, or call-to-action buttons) are loading quickly and smoothly across the board - a strong start to user journeys.

In the example below, the home page and a popular collection page both show high LCP values, and they're among the most visited landing pages. This situation is especially damaging - a poor experience at the top of the funnel means users are more likely to abandon before clicking or scrolling.

Slow LCP on landing pages often leads to:

If your inner pages are faster, that’s great - but it won't matter if users never make it past the front door.
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Go-to action plan to resolve an unhealthy LCP by landing page:

Discover how your website performs with real user data.
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