What is LCP by funnel point
The LCP by funnel point breakdown breaks down your Largest Contentful Paint (LCP) by major user journey events, called funnel points. In most cases, funnel points are automatically populated by Uxify for each site, but they can be edited from the Settings menu if you want to add or remove any. Funnel points represent crucial steps in the user journey and need to be well-optimized.
LCP is the most popular vital from the Core Web Vitals and represents the loading time of the largest element on the page.
Funnel points are major touchpoints in a user's journey toward conversion. For example, in e-commerce, these might include pages like landing, product, cart, and checkout. Funnel points with poor LCP are have high correlation to increased user session exits at that stage.
LCP by funnel point sample
Should you worry
A healthy LCP by funnel point breakdown looks all green. Some funnel points may be greener than others, but as long as there's no yellow or red, it’s considered healthy. The greener the funnel point, the better.
Unhealthy LCP by funnel point
In the example below, the LCP by funnel point reveals that Product, Collection and Home pages show unhealthy real user LCP values, whereas the Account funnel point is healthy.
Resolving unhealthy LCP by funnel point
Go-to action plan to resolve an unhealthy LCP by funnel point:
Ask Uxi to analyze your LCP by funnel point values and suggest improvements.
Use Filters to focus on slow segments in your LCP by funnel point, then look across the other LCP breakdowns to find which ones show the slowest LCPs with the most pageviews.
Simulate LCP of the suspected breakdown to see if fixing it will resolve the LCP distribution. If yes, this is where the resolution focus should be.
Use an automated LCP optimization tool like Navigation AI to improve your LCP by funnel point values.
Once you’ve improved LCP, set an alert to be the first to know if it starts worsening again.
Try it yourself
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