PLS by Funnel point

PLS by funnel point breaks down your Perceived Load Speed (PLS) by major user journey events, called funnel points. In most cases, funnel points are automatically populated by Uxify for each site, but they can be customized in the Settings menu to add or remove key touchpoints. Since funnel points represent critical moments in the user journey, they need to load fast to keep users engaged.

PLS is a real-user metric created by Uxify that reflects how quickly a page feels like it loads. While LCP focuses on a single largest element, PLS captures the load experience of all meaningful elements on the screen, making it more representative of how users perceive the page.

Funnel points often include landing, product, cart, and checkout pages in e-commerce. When a funnel point has a poor PLS score, users are more likely to drop off — not because the page failed to load, but because it felt too slow.

A healthy PLS by funnel point breakdown looks all green. While some funnel points may be slightly slower than others, as long as none drift into the yellow or red zones, the perceived load speed is in a good place. The greener the funnel point, the smoother the experience.

An unhealthy PLS by funnel point breakdown often reveals that certain key pages — like product or collection — have slower perceived load speeds. When PLS is poor on high-traffic funnel points, it increases friction right where users are making critical decisions. This can lead to higher bounce rates and lower conversions, even if technically everything is loading correctly.

Go-to action plan to resolve an unhealthy PLS by funnel point:

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