What is CLS by bounce rate
CLS by bounce rate lens compares layout stability between bounced and non-bounced sessions. Cumulative Layout Shift (CLS) tracks how much visible content jumps around while loading — a frustrating experience for users, especially on entry.
Healthy CLS by bounce rate sample
A strong setup shows low CLS for both BR and Not BR segments — meaning layout shifts aren’t likely the reason users leave after one page.
Unhealthy CLS by bounce rate
A layout that visually jumps around before stabilizing may lead users to bounce, even if the content is relevant.
Resolving unhealthy CLS by bounce rate
Go-to action plan to resolve an unhealthy CLS by bounce rate:
Ask Uxi to analyze your CLS by bounce rate values and suggest improvements
Filter by page to see if homepage or ad-landing experiences are especially unstable.
Simulate CLS of the suspected lens to see if fixing it will resolve the CLS by bounce rate. If yes, this is where the resolution focus should be.
Use an automated CLS optimization tool like Navigation AI to improve your CLS by bounce rate values
Once you’ve improved CLS, set an alert to be the first to know if it starts worsening again.
Try it yourself
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