What is CLS by landing page
CLS by landing page shows how visually stable your most important entry points are — the pages where users first arrive on your site. These can include homepages, campaign pages, product listings, or any URLs shared externally via ads, search, or social platforms.
Each landing page appears only if it received traffic during the selected time period.
Since Cumulative Layout Shift (CLS) measures how much elements move during load, this lens helps you understand how visually polished and trustworthy your first impression is. High CLS on a landing page often signals a frustrating or disorienting start to the user journey.
Healthy CLS by landing page sample
In a healthy CLS by landing page view, most top entry pages show low CLS values (green). A little variation is okay — as long as yellow or red bars aren’t present, your layout stability is under control.
This typically means key elements (like hero banners, navigation, or calls to action) are visually stable from the moment they appear. The result: smoother onboarding and stronger first impressions.
Unhealthy CLS by landing page sample
In the example below, both the homepage and a major campaign landing page show high CLS — and they’re among the most visited entry points. This creates friction right at the top of the funnel, which can drive users away before they even engage.
High CLS on landing pages often leads to:
Distrust in the site’s professionalism
Higher bounce rates
Lower engagement with content or CTAs
Missed opportunities for conversion
Even if inner pages are stable, it doesn’t help if users never get there.
Resolving unhealthy CLS by landing page
Go-to action plan to resolve an unhealthy CLS by landing page:
Ask Uxi to analyze your CLS by landing page values and suggest improvements
Use Filters to zoom in on high-traffic, high-CLS landing pages, then explore related lenses (e.g., by layout type, third-party content, or image usage).
Simulate CLS of the suspected lens to see if fixing it will resolve the CLS by landing page. If yes, this is where the resolution focus should be.
Use an automated CLS optimization tool like Navigation AI to improve your CLS by landing page values
Once you’ve improved CLS, set an alert to be the first to know if it starts worsening again.
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