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CLS by exit page

CLS by exit page without noise

Vasil Dachev avatar
Written by Vasil Dachev
Updated over a week ago


What is CLS by exit page

CLS by exit page shows how visually stable your website is on the pages where users choose to leave your site. These are the last pages in a session — and while not all exits are negative, layout shifts here may be costing you valuable engagement or conversions.

The list only includes exit pages that received traffic and exits during the selected time period.

Since Cumulative Layout Shift (CLS) measures unexpected movement on the page, high CLS on exit pages can signal frustration, mistrust, or incomplete journeys. If users experience layout instability on their way out, that may be your last impression — and it may not be a good one.

Healthy CLS by exit page sample

In a healthy CLS by exit page view, most exits occur on pages with low CLS (green). This likely means users are leaving on their own terms — after finishing a task, reading a post, or completing a conversion — rather than being pushed away by annoying shifts.

If the exit page is stable, it’s less likely that layout issues contributed to the exit. This is what you want: a graceful end to the session.

Unhealthy CLS by exit page sample

In the example below, a popular product detail page and the homepage show both high exit rates and high CLS. That’s a concerning combo — these are key engagement moments where layout instability can drive hesitation, loss of trust, or abandonment.

Some common examples:

  • A cart page with shifting buttons that disrupt the checkout flow.

  • A confirmation page where content jumps as it loads.

  • A blog page where ads or embedded elements push content unexpectedly.

When high-CLS pages align with high exit rates, performance issues are likely contributing to lost users.

Resolving unhealthy CLS by exit page

Go-to action plan to resolve an unhealthy CLS by exit page:

  1. Ask Uxi to analyze your CLS by exit page values and suggest improvements

  2. Use Filters to isolate high-exit pages with layout instability, and explore other CLS lenses (like by element or navigation type) for root causes.

  3. Simulate CLS of the suspected lens to see if fixing it will resolve the CLS by exit page. If yes, this is where the resolution focus should be.

  4. Use an automated CLS optimization tool like Navigation AI to improve your CLS by exit page values

  5. Once you’ve improved CLS, set an alert to be the first to know if it starts worsening again.

Try it yourself

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