What is CLS by acquisition channel
CLS by acquisition channel shows Cumulative Layout Shift (CLS) values across your traffic sources — like Direct, Organic, or Referral. This lens helps you identify which acquisition channels are sending users to pages with layout stability issues.
Only acquisition channels that brought traffic during the selected period are included.
Poor CLS in a channel might be tied to unstable landing pages, dynamic content, or tracking scripts that shift layout — often more common in Direct or Paid traffic.
Healthy CLS by acquisition channel sample
If the CLS by acquisition channel lens is all green, you’re in good shape. Some channels may be greener than others, but no yellow or red means layout shifts are under control for each traffic source.
Unhealthy CLS by acquisition channel sample
In this example, Direct traffic has high CLS. This suggests that users coming in directly — often repeat visitors or brand-aware users — are encountering unexpected shifts, especially on entry pages.
That could signal:
Missing space for dynamic headers or cookie banners
Personalization scripts loading late
Layouts behaving differently on repeat visits
Even small layout shifts can hurt credibility and conversion.
Resolving unhealthy CLS by acquisition channel
Go-to action plan to resolve an unhealthy CLS by acquisition channel:
Ask Uxi to analyze your CLS by acquisition channel values and suggest improvements
Use Filters to zoom into the channel with poor CLS and see what pages or devices are affected.
Simulate CLS of the suspected lens to see if fixing it will resolve the CLS by acquisition channel. If yes, this is where the resolution focus should be.
Use an automated CLS optimization tool like Navigation AI to improve your CLS by acquisition channel values
Once you’ve improved CLS, set an alert to be the first to know if it starts worsening again.
Try it yourself
Discover how your website performs with real user data.