What is INP by competitor
INP by competitor shows how your Interaction to Next Paint (INP) compares to others in your industry. It gives you a side-by-side view of how responsive your site feels during real user interactions — versus the experience offered by competing brands.
This view helps you move beyond internal metrics and assess how fast, smooth, and usable your site feels compared to the market.
INP by competitor sample
Should you worry
A healthy view shows your INP values matching or outperforming those of your competitors.
If your responsiveness is in the green (or greener) across the chart, you're in a strong position — creating smoother user journeys and showing technical excellence that builds trust and satisfaction.
Unhealthy INP by competitor sample
When your INP lags behind similar sites, it's a clear warning.
You might see users waiting longer to interact with your interface compared to faster competitors. Some common causes include:
JavaScript-heavy pages slowing responsiveness.
Poorly optimized interactivity (e.g., modals, menus, sliders).
Excessive third-party scripts blocking the main thread.
Personalization or A/B tests increasing interactivity delays.
Even if your site “works,” slower responsiveness compared to others will make your experience feel outdated — and hurt both engagement and conversion rates.
Resolving unhealthy INP by competitor
Go-to action plan to resolve an unhealthy INP by competitor:
Ask Uxi to analyze your INP by competitor values and suggest improvements.
Use Filters to narrow the gap by device, browser, or traffic source.
Simulate INP of the suspected lens to see if fixing it will resolve the INP by competitor. If yes, this is where the resolution focus should be.
Use an automated INP optimization tool like INProve to improve your INP by competitor values.
Once you’ve improved INP, set an alert to be the first to know if it starts worsening again.
Try it yourself
Discover how your website performs with real user data.