What is TTFB by exit page
TTFB by exit page shows how fast your server responds on the pages where users choose to leave. These are the last pages in a session — and while not every exit is a problem, server delays here may be driving people away before the page even loads.
The list shows only exit pages that received traffic and exits during the selected period.
Time to First Byte (TTFB) reflects how quickly the server begins responding to a user’s request. A high TTFB on exit pages could indicate backend issues, poor caching, or geographic latency — all of which can slow the start of the experience and cause drop-offs.
Healthy TTFB by exit page sample
Should you worry
In a healthy TTFB by exit page lens, most exits happen on pages with fast server responses — typically in the green zone. This often reflects expected user behavior, like leaving after completing an action or reaching an endpoint.
If your exit pages load quickly from the server side, TTFB likely isn’t contributing to the user’s decision to leave.
Unhealthy TTFB by exit page sample
In the example below, the homepage and a product page show both high exit rates and high TTFB. That pairing is problematic — if users leave before the page fully loads, the root issue may be the time it takes to even begin loading.
Common patterns include:
Users landing on the homepage and abandoning due to slow server response.
Collection or blog pages loading slowly in specific regions.
Cart or checkout pages with server-side delays due to complex queries or insufficient caching.
When exit pages have high TTFB, users may be bouncing before even seeing the content — costing you conversions, SEO performance, and trust.
Resolving unhealthy TTFB by exit page
Go-to action plan to resolve an unhealthy TTFB by exit page:
Ask Uxi to analyze your TTFB by exit page values and suggest improvements.
Filter to find pages with high exits and TTFB, then explore breakdowns by country, device, and server region.
Simulate TTFB of the suspected lens to see if fixing it will resolve the TTFB by exit page. If yes, this is where the resolution focus should be.
Use an automated optimization tool like Navigation AI to improve your TTFB by exit page values.
Once you’ve improved TTFB, set an alert to be the first to know if it starts worsening again.
Try it yourself
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