What is TTFB by landing page
TTFB by landing page shows how quickly the server responds when users visit your key entry pages — like homepages, campaign URLs, or shared product links.
Each landing page is listed only if it received traffic during the selected period.
Time to First Byte (TTFB) measures how long the browser waits before receiving the first byte of page data from the server. On landing pages, this is the very start of the loading journey — and if it’s delayed, the entire experience feels sluggish from the outset.
Healthy TTFB by landing page sample
Should you worry
In a healthy TTFB by landing page view, you’ll see green values across your major entry points. That means your servers (or edge caches) are delivering content quickly, and the first impression starts promptly.
Quick TTFB helps:
Reduce bounce risk
Speed up the entire load chain (LCP, INP, etc.)
Improve SEO and crawl efficiency
Unhealthy TTFB by landing page sample
In the example below, several high-traffic landing pages show red TTFB values. This delay can stem from slow backend logic, origin server latency, or even unoptimized third-party scripts blocking early response.
When TTFB is slow on landing pages, you risk:
Delayed rendering
Perceived slowness before any visual appears
Lost trust from first-time visitors
Resolving unhealthy TTFB by landing page
Go-to action plan to resolve an unhealthy TTFB by landing page:
Ask Uxi to analyze your TTFB by landing page values and suggest improvements.
Filter to isolate slow entry pages, and pair this view with other lenses like TTFB by location or device to find patterns.
Simulate TTFB of the suspected lens to see if fixing it will resolve the TTFB by landing page. If yes, this is where the resolution focus should be.
Use an automated optimization tool like Navigation AI to improve your TTFB by landing page values.
Once you’ve improved TTFB, set an alert to be the first to know if it starts worsening again.
Try it yourself
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