What is LCP with ad blocker on/off
LCP with ad blocker on/off shows the Largest Contentful Paint (LCP) value across page views with and without ad blocker software. This lens helps you identify how much ads impact your website's performance.
Ads can negatively impact your LCP by loading large, unoptimized images or videos that compete for bandwidth and rendering priority. Additionally, ad scripts can block the main thread, delaying the rendering of your primary content and increasing LCP. This is why users with an ad blocker may experience a different LCP.
LCP is the most popular vital from the Core Web Vitals and represents the loading time of the largest element on the page.
Healthy LCP with ad blocker on/off
Should you worry
A healthy LCP with ad blocker on/off lens looks all green. As long as there's no yellow or red, it’s considered healthy.
Unhealthy LCP with ad blocker on/off sample
In the example below, LCP with ad blocker on/off shows that most traffic is from users who don't use an ad blocker, and they are having a worse experience compared to users who use an ad blocker.
Resolving unhealthy LCP with ad blocker on/off
Go-to action plan to resolve an unhealthy LCP with ad blocker on/off:
Ask Uxi to analyze your LCP with ad blocker on/off values and suggest improvements.
Use Filters to focus on the slower value in your LCP with ad blocker on/off, then look across the other LCP lenses to find which ones show the slowest LCPs with the most pageviews.
Simulate LCP of the suspected lens to see if fixing it will resolve the slow LCP with ad blocker on/off. If yes, this is where the resolution focus should be.
Use an automated LCP optimization tool like Navigation AI to improve your LCP with ad blocker on/off values.
Once you’ve improved LCP, set an alert to be the first to know if it starts worsening again.
Try it yourself
Discover how your website performs with real user data.