What is PLS by user spending power
PLS by user spending power helps you understand how quickly your pages feel to users across different spending power segments. This classification is derived from a combination of device quality, country economic profile, and purchase behavior patterns. It allows you to spot which user groups are experiencing slower perceived load speeds.
Different spending power segments may use older or less capable devices, slower networks, or reside in regions with different infrastructure — all of which can affect how fast your page feels to load.
Healthy PLS by user spending power sample
Should you worry
A healthy distribution shows all user segments — from low to high spending power — experiencing fast perceived load speeds. While some minor variation is expected, no group should stand out as consistently slow.
This balanced experience helps ensure that your website is inclusive and optimized for global audiences, regardless of device or economic background.
Unhealthy PLS by user spending power sample
An unhealthy lens shows one or more spending power groups with noticeably slower perceived load speeds. This can stem from heavier layouts that struggle on mid-tier phones, blocking scripts that delay visual completeness, or simply not tailoring the experience for lower-end users.
Over time, this leads to uneven engagement and missed opportunities for both conversion and retention.
Resolving unhealthy PLS by user spending power
Go-to action plan to resolve an unhealthy PLS by user spending power:
Ask Uxi to analyze your PLS by user spending power and suggest improvements.
Use Filters to combine spending power with device type or country to pinpoint exactly where the issue occurs.
Simulate LCP of the suspected lens to see if fixing it will resolve the PLS by user spending power. If yes, this is where the resolution focus should be.
Use an automated optimization tool like Navigation AI to improve your PLS by user spending power.
Once you’ve improved PLS, set an alert to be the first to know if it starts worsening again.
Try it yourself
Discover how your website performs with real user data.